About ZMark Health

Matt Zabolotny, MBA

Founder and President of ZMark Health, LLC

Matt founded ZMark Health on October 1, 2020, after a 20-year career in healthcare reimbursement, finance, and managed services.  Matt stepped away from his full-time role as VP, RCM Services for Net Health to focus on growing ZMark Health. Prior to starting with Net Health in early 2020, Matt established and grew the revenue cycle service offerings for Netsmart Technologies in Overland Park, KS. Matt also served as a member of Netsmart’s Cabinet. Under his leadership for five years, the RCM business grew exponentially by providing a diverse set of reimbursement solutions eventually overseeing $3B+ in provider revenue.

Before joining Netsmart, Matt held several roles at Merakey (then NHS Human Services), including regional director of business operations, executive director, and corporate vice president of information technology. He oversaw a $600M billing operation with 120 staff and achieved quarterly collection rates of 98.5%. He holds a Master of Business Administration from Penn State University, is Information Technology Infrastructure Library (ITIL) certified, and speaks nationally on topics related to revenue cycle management, finance, and leadership. He has held board positions with the United Way of the Capital Region and Healthcare Financial Management Association.

Matt lives in Hershey, PA, with his wife and two daughters.

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Heather Hearn, MBA

Chief Operating Officer

Heather has 20+ years of experience in Revenue Cycle Management and a varied background in both behavioral and physical health. She has focused on efficiency, training, process creation and process management as well as centralizing revenue cycle tasks for optimal collectability of services.

Before joining ZMark Health, Heather worked for Merakey as their Corporate Director of AR. While in this role, she helped to lead the revenue cycle team through Covid and the various payment methods prescribed by each of their payers. Prior to Merakey, Heather served as Vice President of Revenue Cycle for Drayer Physical Therapy, now a part of Upstream Rehabilitation. Prior to this, Heather held varying roles at NHS Human Services (now Merakey) ranging from supervisory positions to the Director of Business Operations, overseeing $600M in annual revenue.

Throughout her years of experience, she has concentrated on decreasing DSO and increasing overall collections, which contributed to growth of the bottom line to expand services and offerings for those in need. Heather focuses heavily on relationship building and education to make the billing process less intimidating for those involved.

Heather holds a Master of Business Administration from Shippensburg University and is passionate about leadership and ongoing education.

She lives in Elizabethtown, PA with her son and daughter and her two golden retrievers.

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Erika Martin

Vice President of Operations

Erika works with the ZMark team to ensure all systems and processes are streamlined to offer top notch, personalized service to each client.

Prior to stepping into her role at ZMark, Erika was the Director of RCM Services for Net Health. During her time there, she helped grow the RCM business to $96M in annual provider revenue. She also developed a procedural playbook that created lasting and successful relationships with clients.

She has worked in the health care industry for the past 20 years, with an emphasis on home health and hospice RCM. Over the past few years her expertise has expanded into other areas of RCM management. Erika has served in management roles for local and national companies over the past 15 years, and enjoys leading others to success through compassion and dedication.

Erika lives in Springville, UT with her husband, son, and daughter. She loves to travel, sports (especially Utah Utes football), and reading all the books she can get her hands on.

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Jennifer Short

Director of Advisory Services

Jennifer has over 20 years of experience in Revenue Cycle Management and Healthcare IT services, with an emphasis on the use of technology to improve processes and increase efficiency. With a background in finance, data analysis, and software development, she helps clients implement and utilize the right technology to support a healthy revenue cycle that aligns with organizational goals.

Before joining ZMark Health, Jennifer worked at WellPower (formerly Mental Health Center of Denver) in the Finance and Information Systems departments. During her tenure there, she helped implement, develop, and maintain the electronic health record systems, managed multiple teams, and successfully led many application development projects, including the transition to telehealth service delivery during the COVID-19 pandemic and the creation of a custom 837 claim generator application.

Jennifer focuses on helping others understand how to use available technology effectively and provides support during the transition from manual to automated processes.

Jennifer lives in Westminster, Colorado with her three children, where they all enjoy spending time camping, hiking, and exploring the Rocky Mountains.

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Regan Graham, CAP

Senior Delivery Consultant

Regan works with the ZMark team to provide clients with high-level consulting and advisory services.

Regan joins the ZMark team with over 26 years of healthcare experience as a medical assistant, billing representative, and Revenue Cycle Management.  Regan spent most of her career at Drayer Physical Therapy/Upstream Rehabilitation where she worked to improve revenue cycle practices, including patient intake, billing review, and documentation improvement initiatives.

Regan resides in Hershey, PA, and has a son who is in a post-baccalaureate program at the Philadelphia School of Osteopathic Medicine where he plans to become a DO. She loves sports, especially hockey, baseball, and college football, cooking, photography, and hiking/walking her dog, Leika.

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Learn how ZMark Health can help your business

Partner with ZMark Health and our experienced, compassionate and knowledgeable team will find solutions to meet the needs of your practice. Whether you are falling behind on claims management or juggling the complexities of provider credentialing — we can help.

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