Ashlee has nearly 20 years of progressively advanced digital marketing, project management, interactive user experience, and strategic oversight in a variety of regional, national and global industries including seven years with a $23B Pennsylvania-based health care provider and insurer. The primary focus has been on driving revenue and brand-building within the digital space.
Achieved diversity in experience and connections through strategic professional opportunities in the hospitality and tourism, advertising, healthcare, and franchised food and beverage industries. Most recent role as the corporate Digital Marketing Manager for the fast-growing Duck Donuts franchise provided the opportunity to direct the positioning of all digital marketing channels supporting the expansion of the brand and operations from a fledgling regional franchise business to a successful and rapidly expanding the global brand. Immediately prior to working with Duck Donuts, served as the primary resource for managing the development and maintaining all service line sites on UPMC Pinnacle’s website, as well as supporting the strategy for social media, email marketing, and online reputation management for the health system.