Ashlee has nearly 20 years of progressively advanced digital marketing, project management, interactive user experience, and strategic oversight in a variety of regional, national and global industries including seven years with a $23B Pennsylvania-based health care provider and insurer. The primary focus has been on driving revenue and brand-building within the digital space.
Achieved diversity in experience and connections through strategic professional opportunities in the hospitality and tourism, advertising, healthcare, and franchised food and beverage industries. Most recent role as the corporate Digital Marketing Manager for the fast-growing Duck Donuts franchise provided the opportunity to direct the positioning of all digital marketing channels supporting the expansion of the brand and operations from a fledgling regional franchise business to a successful and rapidly expanding the global brand. Immediately prior to working with Duck Donuts, served as the primary resource for managing the development and maintaining all service line sites on UPMC Pinnacle’s website, as well as supporting the strategy for social media, email marketing, and online reputation management for the health system.
Karen has over 25 years of executive and strategic business experience in the behavioral health field. Karen partnered with community leaders in building specialized services for children and families impacted by autism spectrum disorders. Starting her career as a direct care staff, Karen held progressive leadership positions across two highly regarded, non-profit organizations. She has pioneered innovative solutions to create quality service delivery models within available funding sources across the country. Through her leadership and advocacy, Karen strives to create relevant opportunities for individuals of all ages and all abilities.
Karen received her BCBA coursework at Pennsylvania State University and Master of Arts, Adulting Education and Counseling at the Indiana University of Pennsylvania.
April works to help create a more profitable revenue cycle by improving medical billing processes and business practices. Prior to joining ZMark Health, April worked in the finance and healthcare industries for the past 20 years serving as a financial operations manager and a healthcare billing and accounting specialist.
April resides in Central Pennsylvania and has two children, a daughter who is a sophomore in college and a son in the United States Marine Corps.
Erika works with the ZMark team to ensure all systems and processes are streamlined to offer top notch, personalized service to each client.
Prior to stepping into her role at ZMark, Erika was the Director of RCM Services for Net Health. During her time there, she helped grow the RCM business to $96M in annual provider revenue. She also developed a procedural playbook that created lasting and successful relationships with clients.
She has worked in the health care industry for the past 20 years, with an emphasis on home health and hospice RCM. Over the past few years her expertise has expanded into other areas of RCM management. Erika has served in management roles for local and national companies over the past 15 years, and enjoys leading others to success through compassion and dedication.
Erika lives in Springville, UT with her husband, son, and daughter. She loves to travel, sports (especially Utah Utes football), and reading all the books she can get her hands on.
Matt founded ZMark Health LLC on October 1, 2020, after a 20-year career in healthcare reimbursement, finance, and managed services. Matt stepped away from his full-time role as VP, RCM Services for Net Health to focus on growing ZMark Health. Prior to starting with Net Health in early 2020, Matt established and grew the revenue cycle service offerings for Netsmart Technologies in Overland Park, KS. Matt also served as a member of Netsmart’s Cabinet. Under his leadership for five years, the RCM business grew exponentially by providing a diverse set of reimbursement solutions eventually overseeing $3B+ in provider revenue.
Before joining Netsmart, Matt held several roles at Merakey (then NHS Human Services), including regional director of business operations, executive director, and corporate vice president of information technology. He oversaw a $600M billing operation with 120 staff and achieved quarterly collection rates of 98.5%. He holds a master’s in business administration from Penn State University, is Information Technology Infrastructure Library (ITIL) certified, and speaks nationally on topics related to revenue cycle management, finance, and leadership. He has held board positions with the United Way of the Capital Region and Healthcare Financial Management Association.
Matt lives in Hershey, PA, with his wife and two daughters.